Google - G Shoe
Google - G Shoe
Involved in developing and leading a comprehensive three-phase launch strategy and pitch presentation for GShoe (Google Shoe), a fictional wearable technology product described as an "iPhone moment for the footwear industry." The strategy focused on building awareness, driving curiosity, and achieving mass adoption among tech-savvy and style-conscious audiences.
Research
Research
Analyzed current market trends, including the rapid adoption of wearable tech (watches, glasses) and the need for smarter urban commuting solutions. This research identified a market gap for smart mobility integration into footwear, justifying the GShoe's "style, speed, and tech" positioning
Analyzed current market trends, including the rapid adoption of wearable tech (watches, glasses) and the need for smarter urban commuting solutions. This research identified a market gap for smart mobility integration into footwear, justifying the GShoe's "style, speed, and tech" positioning
Research
Analyzed current market trends, including the rapid adoption of wearable tech (watches, glasses) and the need for smarter urban commuting solutions. This research identified a market gap for smart mobility integration into footwear, justifying the GShoe's "style, speed, and tech" positioning
Design
Design
The campaign identity was designed as "Step into the Future," with the tagline "Move different, get smarter." Visual design was centered on Google's signature color palette, pulsing to give the shoe an unmistakable Google DNA and signaling innovation and forward-thinking design
The campaign identity was designed as "Step into the Future," with the tagline "Move different, get smarter." Visual design was centered on Google's signature color palette, pulsing to give the shoe an unmistakable Google DNA and signaling innovation and forward-thinking design
Design
The campaign identity was designed as "Step into the Future," with the tagline "Move different, get smarter." Visual design was centered on Google's signature color palette, pulsing to give the shoe an unmistakable Google DNA and signaling innovation and forward-thinking design
Development
Development
A three-phase launch strategy was developed: Tease (curiosity without revealing the shoe), Reveal & Educate (live demos in major cities like Toronto and Calgary), and Engage & Convert (turning buzz into a lifestyle movement). This phased approach was key to driving adoption
A three-phase launch strategy was developed: Tease (curiosity without revealing the shoe), Reveal & Educate (live demos in major cities like Toronto and Calgary), and Engage & Convert (turning buzz into a lifestyle movement). This phased approach was key to driving adoption
Development
A three-phase launch strategy was developed: Tease (curiosity without revealing the shoe), Reveal & Educate (live demos in major cities like Toronto and Calgary), and Engage & Convert (turning buzz into a lifestyle movement). This phased approach was key to driving adoption
Concept
Concept
The core concept positioned the GShoe not just as a product, but as a culture and lifestyle movement, where "style meets innovation". The entire campaign leveraged mystery and curiosity (e.g., influencers showing only reactions, not the shoe) to create pre-launch buzz
The core concept positioned the GShoe not just as a product, but as a culture and lifestyle movement, where "style meets innovation". The entire campaign leveraged mystery and curiosity (e.g., influencers showing only reactions, not the shoe) to create pre-launch buzz
Concept
The core concept positioned the GShoe not just as a product, but as a culture and lifestyle movement, where "style meets innovation". The entire campaign leveraged mystery and curiosity (e.g., influencers showing only reactions, not the shoe) to create pre-launch buzz
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