Poster Design
Poster Design
Project Summary: This project involved designing a personal poster for Jinal Vasantbhai Lodha, a graphic designer from Ahmedabad, India, with four years of full-time experience. The final poster combines
Vintage style to showcase Ahmedabad's heritage with illustrations to highlight her design career. The goal was to visually represent her skills, personal aesthetic (pastel and retro colors) , and cultural roots.
Research
Research
Analyzed Jinal's background, professional experience, and personal likes, including her preference for pastel and retro color themes. Research also included collecting visual inspiration related to her birthplace, Ahmedabad, India , and her career in graphic design.
Analyzed Jinal's background, professional experience, and personal likes, including her preference for pastel and retro color themes. Research also included collecting visual inspiration related to her birthplace, Ahmedabad, India , and her career in graphic design.
Research
Analyzed Jinal's background, professional experience, and personal likes, including her preference for pastel and retro color themes. Research also included collecting visual inspiration related to her birthplace, Ahmedabad, India , and her career in graphic design.
Design
Design
The visual design incorporated a final color scheme that features a retro aesthetic , with colors like Emerald, Mint, and Terra Cotta. The poster uses a combination of vintage photography and modern, illustrative elements to represent her career and cultural heritage.
The visual design incorporated a final color scheme that features a retro aesthetic , with colors like Emerald, Mint, and Terra Cotta. The poster uses a combination of vintage photography and modern, illustrative elements to represent her career and cultural heritage.
Design
The visual design incorporated a final color scheme that features a retro aesthetic , with colors like Emerald, Mint, and Terra Cotta. The poster uses a combination of vintage photography and modern, illustrative elements to represent her career and cultural heritage.
Development
Development
The process involved rough sketches and testing various font styles, ultimately moving away from some of her initial preferences (like "Serendipity") to a more impactful choice. Final production used Freepik assets for textures and various online sources for inspiration.
The process involved rough sketches and testing various font styles, ultimately moving away from some of her initial preferences (like "Serendipity") to a more impactful choice. Final production used Freepik assets for textures and various online sources for inspiration.
Development
The process involved rough sketches and testing various font styles, ultimately moving away from some of her initial preferences (like "Serendipity") to a more impactful choice. Final production used Freepik assets for textures and various online sources for inspiration.
Concept
Concept
The core concept aimed to blend the vintage architecture and colors of Ahmedabad with her creative design career. This materialized in a final poster design combining a vintage style to show heritage and illustrations to emphasize her profession.
The core concept aimed to blend the vintage architecture and colors of Ahmedabad with her creative design career. This materialized in a final poster design combining a vintage style to show heritage and illustrations to emphasize her profession.
Concept
The core concept aimed to blend the vintage architecture and colors of Ahmedabad with her creative design career. This materialized in a final poster design combining a vintage style to show heritage and illustrations to emphasize her profession.
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©2025 ARTISIAN RRR
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