ORION - SPACELINE
ORION - SPACELINE
Developed the comprehensive Brand Guideline for Orion Spaceline, an imaginary brand with a major role in the space industry. The goal was to establish a clear and consistent visual and communication strategy to reinforce its leading market position. This involved creating the foundational logo, defining its usage, and establishing core brand rules to ensure global recognition and perceived strength.



Brand Identity
Brand Identity
Defined all visual and verbal elements of the brand, including the foundational logo, color palette, and typography. The identity was crafted to communicate Orion's essence: a leader in reliable, pioneering space travel.
Defined all visual and verbal elements of the brand, including the foundational logo, color palette, and typography. The identity was crafted to communicate Orion's essence: a leader in reliable, pioneering space travel.
Brand Identity
Defined all visual and verbal elements of the brand, including the foundational logo, color palette, and typography. The identity was crafted to communicate Orion's essence: a leader in reliable, pioneering space travel.
User Experience
User Experience
The guideline structure and content were designed to be intuitive, ensuring easy adoption by internal teams and external partners. This approach guaranteed a seamless application of the brand across all touchpoints.
The guideline structure and content were designed to be intuitive, ensuring easy adoption by internal teams and external partners. This approach guaranteed a seamless application of the brand across all touchpoints.
User Experience
The guideline structure and content were designed to be intuitive, ensuring easy adoption by internal teams and external partners. This approach guaranteed a seamless application of the brand across all touchpoints.
Research
Research
Conducted market analysis of leading aerospace companies and luxury travel brands to inform Orion's strategic positioning. The insights gathered directly influenced the design and messaging choices, ensuring a premium feel.
Conducted market analysis of leading aerospace companies and luxury travel brands to inform Orion's strategic positioning. The insights gathered directly influenced the design and messaging choices, ensuring a premium feel.
Research
Conducted market analysis of leading aerospace companies and luxury travel brands to inform Orion's strategic positioning. The insights gathered directly influenced the design and messaging choices, ensuring a premium feel.




Concept
Concept
The core concept focused on "Clear Communication Reinforcing Leadership," translating into a clear, structured, and authoritative visual system. The final concept ensured the logo was the most visible and effective tool.
The core concept focused on "Clear Communication Reinforcing Leadership," translating into a clear, structured, and authoritative visual system. The final concept ensured the logo was the most visible and effective tool.
Concept
The core concept focused on "Clear Communication Reinforcing Leadership," translating into a clear, structured, and authoritative visual system. The final concept ensured the logo was the most visible and effective tool.







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©2025 ARTISIAN RRR
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©2025 ARTISIAN RRR
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©2025 ARTISIAN RRR
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