PROLINE - RENTALS & BINS
PROLINE - RENTALS & BINS
Created a comprehensive Brand Guideline for Proline Rentals & Bins, a local equipment rental and bin service. The project focused on defining a consistent, recognizable identity that honors its deep roots as a second-generation family-owned business while supporting its recent expansion. The guideline ensures all communications effectively highlight the brand's commitment to local service and operational strength.
Brand Identity
Brand Identity
The brand's visual identity was established to reflect trust, reliability, and local heritage. The logo concept itself was subtly designed to incorporate the shape of a rental bin, ensuring the brand mark clearly reflects the core service.
The brand's visual identity was established to reflect trust, reliability, and local heritage. The logo concept itself was subtly designed to incorporate the shape of a rental bin, ensuring the brand mark clearly reflects the core service.
Brand Identity
The brand's visual identity was established to reflect trust, reliability, and local heritage. The logo concept itself was subtly designed to incorporate the shape of a rental bin, ensuring the brand mark clearly reflects the core service.
User Experience
User Experience
The guideline was structured for practicality, ensuring the various divisions (Rentals and Bins) could apply the brand rules seamlessly. The focus was on creating a user-friendly document for consistent application across all service platforms and local advertisements.
The guideline was structured for practicality, ensuring the various divisions (Rentals and Bins) could apply the brand rules seamlessly. The focus was on creating a user-friendly document for consistent application across all service platforms and local advertisements.
User Experience
The guideline was structured for practicality, ensuring the various divisions (Rentals and Bins) could apply the brand rules seamlessly. The focus was on creating a user-friendly document for consistent application across all service platforms and local advertisements.
Research
Research
Analysis of the local Muskoka service sector and regional competitors was conducted to position Proline effectively. The research emphasized the value of its long-standing history and family-owned status, shaping the brand's core messaging
Analysis of the local Muskoka service sector and regional competitors was conducted to position Proline effectively. The research emphasized the value of its long-standing history and family-owned status, shaping the brand's core messaging
Research
Analysis of the local Muskoka service sector and regional competitors was conducted to position Proline effectively. The research emphasized the value of its long-standing history and family-owned status, shaping the brand's core messaging
Concept
Concept
The core concept centered on "Evolved Heritage," blending the established history since 1995 with the momentum of its 2020 expansion. This concept translated into a clear, grounded visual and verbal system, with the bin-inspired logo serving as the foundational mark.
The core concept centered on "Evolved Heritage," blending the established history since 1995 with the momentum of its 2020 expansion. This concept translated into a clear, grounded visual and verbal system, with the bin-inspired logo serving as the foundational mark.
Concept
The core concept centered on "Evolved Heritage," blending the established history since 1995 with the momentum of its 2020 expansion. This concept translated into a clear, grounded visual and verbal system, with the bin-inspired logo serving as the foundational mark.
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©2025 ARTISIAN RRR
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©2025 ARTISIAN RRR
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©2025 ARTISIAN RRR
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